Is Saint Patrick's Day weekend one of your biggest food and beverage sales weekends of the early year? If you are like most restaurant owners, you were prepared to take advantage of the spike in demand for food and drink that was supposed to happen last weekend. However, like most restaurant owners, you were probably surprised to find that the customers just did not flow in like usual.
According to a recent report, beer sales on Saint Patrick's Day weekend dropped by 4% from last year. This drop in sales could prove detrimental to your restaurant during this holiday season as you gear up for the busy summer months that are coming.
More highlights from the report:
- Beer sales down 4%
- Wine and Cocktail sales up 2%
This information could serve as a leading indicator for restaurant owners preparing for what are usually very busy months. If sales and discretionary spending are down now, it is likely that the trend will continue into the coming summer months.
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