So, you want a meal but you're in a hurry. You're past the point in your life where going through the drive through and getting something quick and incredibly unhealthy is an option. Sure those Big Macs have been great to you through the years, but you're sticking to your health pledge. Seems like you've got quite the dilemma doesn't it?
Lucky for you, the fast casual trend has taken hold in the United States. The idea itself is not new. Fast casual was introduced in the 1990s. The idea is really quite simple. Restaurants offer a limited form of service while providing a higher quality meal. Restaurants like Five Guys have used this model to become leaders in the industry. Five Guys does not offer table service. Customers order at the counter and are then called when their food is ready. The process takes more time than a drive through, but significantly less time than a sit down restaurant. The food is also much more nutritious than a traditional fast food restaurant because the food is cooked to order and is not sitting around waiting for someone to purchase it.
This operational model can be beneficial to new redcurrants looking to break into the business. Without table service, the business can save money in labor by not having to hire servers. This saved money can be used to invest in the most important aspect of any restaurant operation: the food!
We'd love to hear your thoughts about fast casual dining options. Please join us in this conversation!
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